Twitter Creator Jack Dorsey Tells the LA Times…

Just saw this on twitter and thought it had some great insight from the “brain” of Twitter… Jack Dorsey 

Twitter creator reflects on how the service can evolve from the L.A. Times
May 27, 2009 Mark Milan

Keep it down! It’s not easy for Twitter creator and Chairman Jack Dorsey to focus on ways toJack dorsey twitter improve the product when everyone won’t stop chirping about it.

Every celebrity from Ashton to Zac Efron is Twittering, and it was even the subject on Oprah last month. Dorsey and his co-founders, Evan Williams and Biz Stone, have been featured in countless profiles in practically every major publication. And now there’s talk of a Twitter TV show.

Will the hype ever die down?

“I hope so,” Dorsey said over lunch at a sidewalk cafe in Washington this month. “I think Twitter succeeds when people don’t talk about it as much and just use it.”

Don’t get Dorsey wrong; he’s flattered by all the excitement over his brainchild. But the publicity could be a wolf in sheep’s clothing.

“The buzz is definitely good right now, but it’s also potentially dangerous,” Dorsey said. “It may put us into a fad.”

He’s hoping Twitter can transition from this really cool thing that everyone feels pressured into trying to that thing you need to use in order to stay in the loop and be successful.

“It should just become second nature,” Dorsey said. “It becomes something like an e-mail, where it’s just used on a daily basis because it’s just the most efficient way to communicate.”

However, almost since Twitter’s conception about three years ago, its efficiency has been hindered by its reliability.

“We had a terrible first year and a half,” Williams told Charlie Rose in February, referring to stability issues (or the “fail whale,” as early adopters called it). “That almost killed us.”

read the full article here …Twitter creator reflects on how the service can evolve | Technology | Los Angeles Times.

For me… twitter is like an rss reader on steroids and I use it for my news and political sites… The information is often coming across “real time” from the actual event. Just be sure to verify any info like news sources.

What I am covering on this site now is the versatility of Twitter and how it can integrate into a marketing plan… as always with “Social Media”… you need to keep it “real”! Do not spam because for one, on Twitter it is ineffective and two, they shut you down…

if you want to follow my tweets on politics and foreign affairs then you can join me at https://twitter.com/joerobertson (warning: I am conservative but not republican and not libertarian… go figure?)

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